This ebook is a no-nonsense step-by-step guide to self-publishing your book fast, using the most reputable ebook and print book vendors, products, and services. Cut through the marketing hype and find out the easiest way to get your book in all the ebook and print book formats and all the online retailers and brick-and-mortar bookstores. Follow the instructions, check off the tasks, and your book is done. Here's how:
1. Choose from several publishing
options
This chapter recommends variations on
several proven options to get your print and ebook with online retailers and in
brick-and-mortar stores.
2. Clarify your mission and goals
Get a sanity check on your life-work
purpose and how the book fits in.
3. Build your publishing business
Start your business as a publisher,
including creating a realistic budget, pricing, and deciding how you will sell
and distribute your book.
4. Develop your brand and
platform
Why you, why now? Stand out in your genre,
community, and on the internet.
5. Set up your website
Create a website that reflects your brand
and centralizes your activities for your readers and the media.
6. Set up your social media
presence
Get set up and active on the best
social media sites for your unique marketing and publicity needs.
7. Begin marketing and promotion
activities
Get yourself noticed on the web, in print,
and among your peers. Here’s how to do it yourself and how to outsource
professionals.
8. Edit and proofread
Focus on completing a quality end product.
Learn how to hire out editing and proofreading.
9. Design your book
Use graphics, photography, and typography
to create an attention-grabbing look and enjoyable reading experience in both
print and ebook formats.
10. Get your book into the system
Identify the information systems you need
to record your book in the proper databases.
11. Make your book discoverable
How to effectively use SEO techniques and
metadata to make your book rank well in search engines. It’s easier than you
think!
12. Format and sell your ebook
Create and sell your ebook in all the
popular formats on all the popular devices with all the popular online
retailers. Take your book to the next level with a multimedia-enhanced edition
of your book, or even create an app based on your book for mobile devices.
13. Format and sell your print
book
Print proofs, short runs, and large
quantities of books using Print On Demand (POD), short-run, and offset print
vendors.
14. Consider a transmedia book or
a book app
Find out how transmedia ebooks and apps incorporate video, audio, images, and
links to create a multimedia or even a game-like experience for the reader.
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